As Hera celebrates a milestone, let’s take a look at how her little sister, Daisy, has gotten all grown up.
2016 – Welcome to the World.
As the Hera Couture brand grew, our founder and Creative Director, Katie Yeung, spotted a gap in the market. For every woman who coveted a classic, intricately detailed gown, she knew there was another who’d prefer a more fun and relaxed look for their big day.
To fill this gap, she launched Daisy by Katie Yeung in her Auckland showroom in 2016, followed by a showing at the Hitched Wedding Fair in Ponsonby and a North Island trunk-show. The icing on this bridal cake was getting to shoot Daisy’s first ready to wear collection at Charles Howell’s White Studio on Eden Terrace.
2017 – Daisy Gets a Passport.
2017 kicked off, or maybe we should say kickflipped off, with a fun shoot at the Victoria Park skate park – and this was just the beginning to a busy year!
Over the following 12 months Daisy paired up with retailers in Tauranga, Whanganui and Palmerston North for their second trunk-show; were invited to the NZFW; and showed in Australia. This cross Tasman trip heralded the beginning of a beautiful relationship with Bluebell Bridal in Melbourne which remains to this day.
2017 also saw the launch of Daisy Curve. Size inclusivity wasn’t new for Katie, but she wanted to create a dedicated range to recognise and validate her voluptuous brides. The launch was celebrated with a hugely successful NZ wide ‘Curvy Model Search’.
Amongst all of this, the biggest event of the year was also the littlest, when Katie announced she was pregnant with Chelsea.
Bonjour, Daisy HQ.
After a year of living and working with construction, Daisy had a home – timely given our growing range, including new stockists in Sydney, Adelaide and the Gold Coast.
2018 was also the year that a dedicated marketing manager joined the team and helped us re-imagine the Daisy brand, starting with a joyously colourful shoot at Kiss Kiss restaurant.
Adding to the happy vibe was the birth of Chelsea on June 12th and the wedding of Sharon, our stylist and seamstress, in Hawaii. She actually met her future husband through Daisy! Needless to say, her divine dress was created in-house. And what better way to complete a year brimming with amour, than with a trip to Paris for a Daisy photo shoot.
2019 and Beyond.
The love and positive feedback for Daisy Curve Collection continued, reinforcing our long-held commitment to showing diversity throughout our range and campaigns.
We also started creating a number of accessories to complement our designs, designed exclusive fabrics for Daisy, and styled and shot a lush lookbook at the stunning Lopdell House.
Daisy gained a few more stamps in her passport too, adding stockists in the UK and USA to her list of retailers, proudly following in the footsteps of her big, ten-year old sister, Hera.